What technology does Zscaler utilize to effectively block phishing sites?

Zscaler leverages AI and machine learning-powered detection mechanisms to effectively block phishing sites. This technology enables Zscaler to analyze vast amounts of data in real-time, allowing it to identify and respond to emerging threats quickly. By employing advanced algorithms, the platform can detect patterns and behaviors typical of phishing attempts, thereby providing a dynamic defense system that adapts to new tactics used by attackers. This proactive approach significantly enhances security compared to more static methods such as traditional firewall systems, which rely on predefined rules that may not keep up with rapidly evolving threats.

Additionally, AI and machine learning facilitate continuous learning from new data, improving the accuracy of threat detection over time, which is crucial in an environment where phishing tactics constantly evolve. This makes Zscaler's solution more effective in minimizing false positives and ensuring legitimate sites remain accessible while malicious ones are blocked.